Speaking & Events

Building revenue operating systems.
Live and on stage.

I speak at industry events about building revenue operating systems at enterprise scale, AI's impact on GTM functions, and leading commercial transformation. Available for keynotes, panels, workshops, and podcast appearances.

Signature topics

  1. The Revenue Operating System

    Most companies run their GTM as a collection of functions. The best ones run it as an integrated system where the quality of inputs determines the quality of outcomes. I share the framework behind building a multi-domain commercial operating system across a $1.5B ARR enterprise. Taking strategy and data foundations, then deploying the operating system, through execution to measurement. Despite what many leaders ask for, the cadence matters more than the dashboard.

    Keynote 30–45 min

  2. AI in RevOps — A Practitioner's Perspective

    Not theory on how you could start, but real implementation with internal data as well as external sources. Learn how we deployed MCP servers, agentic AI workflows, and Claude-powered account intelligence across all of our customer base. A fast project enabled account teams to cut 24,000 hours of research while improving output quality. What worked, what didn't, and why most "AI in RevOps" advice misses the point.

    Keynote or Panel 30–45 min

  3. Transformation at Enterprise Scale

    How do you restructure a global GTM organisation in 7 weeks without breaking pipeline? How do you shift 1,000+ sellers to a new operating model when the strategy changes every year? Real-world playbooks from leading four major GTM transformations across two companies and three continents.

    Keynote or Workshop Flexible

  4. RevOps in the AI Era — Essential or Obsolete?

    As AI automates traditional RevOps tasks, the function faces an identity question. I argue this is the greatest opportunity RevOps has ever had. But only for leaders who redefine the role from operational support to strategic architecture. Drawing from leading a global commercial transformation and the broader enterprise landscape.

    Panel or Fireside 30 min

  5. Scaling Knowledge & Context

    AI lets sales teams generate significant volumes of data, analysis, and knowledge: from customer research to executive messaging. The challenge is that most of it is ephemeral, linked to a single user, and without curation, easily lost. How do you make sure the value created is usable by others? This talk covers the problem, the architecture, and what actually works.

    Keynote or Workshop Flexible

Upcoming events

Speaker kit

Everything an event organiser needs: high-res headshots (square and landscape), bio in three lengths (25, 75, and 150 words), topic descriptions, and contact details.

Bio — 25 words

Ian Matthews is VP Revenue Strategy, Planning & Performance at Teradata. Pioneer 30 RevOps Award winner. Catalyst LP at Stage2Capital. Based in London.

Bio — 75 words

Ian Matthews is VP Revenue Strategy, Planning, & Performance at Teradata, where he leads the global commercial operating system across strategy, planning, incentives, performance, and field sales operations for a $1.5B ARR enterprise. A Pioneer 30 RevOps Award winner and Catalyst LP at Stage 2 Capital, Ian speaks regularly on building revenue operating systems at scale, AI's impact on GTM functions, and leading transformation in complex organisations. Based in London.

Bio — 150 words

Ian Matthews is VP Revenue Strategy, Planning & Performance at Teradata, leading global teams across sales operations, GTM strategy, planning, incentives, performance and field sales operations. Over 25+ years he has built commercial operating systems that convert strategy into predictable execution. Most recently he unified Teradata's fragmented regional GTM into a single global engine, lifting seller productivity by double digit CAGR, then adapted for organisational transformation under a new CRO in just 7 weeks.

A Pioneer 30 RevOps Award winner and Catalyst LP at Stage2Capital, Ian is a regular keynote speaker on enterprise revenue operations, AI-powered GTM transformation, and building management cadences that drive accountability. His conference appearances include Everstage Northstar, the RevOps Alliance Summit & Festival, 6Sense Inspire, RevOps AF Europe, and The Customer Conference.

Ian holds a BEng in Electronic & Electrical Engineering from the University of Surrey. He is based in London and works remotely with global teams.

Download speaker kit

Get in touch

Book Ian to speak

Available for keynotes, panels, workshops, and podcast appearances. Drop me a line with the event name, date, format, and audience. I'll come back to you within 48 hours.

Email ian@illogicaldata.com